While big auction houses like Christie’s have been jumping on the NFT bandwagon, blockchain can also create opportunities for artists who reside outside traditional art world hubs like Paris and New York to gain recognition in the arts community.
In Seoul, NFT art agent Numomo connects artists in the crypto-community and enables them to navigate the blockchain. In a conversation with Agora, they described how they support artists networks via social media. The direct-to-user nature of NFT sales means that artists can get real-time feedback from the market on their work. For emerging artists who are looking to build up a base of support from local and international collectors. The opportunity to adjust to the market can save vital time and resources and pocket profits without the need for a middleman.
Artist Nigel Fogden also tells Agora writer Francesca Miller about the opportunities NFTs can create for underrepresented groups such as women artists, giving them a platform for direct audience engagement. This helps them break the glass ceiling in a market that has long overlooked and undervalued their work.
Even beyond the visual art world, Russian collective Pussy Riot also claims that NFTs can be a force for good in the music industry, organising a four-part NFT drop on platform Foundation to accompany their music video. They donated the proceeds to a women’s shelter to help protect victims of domestic abuse. Musician, designer and founding member Nadya Tollonokova told online magazine TechCrunch, that for her as an activist, “it’s really exciting to see a tool that’s not controlled by any government.”