Three digital goddesses emerge in the midst of an exhibition space at Frieze New York, their flickering virtual-reality bodies assuming centre stage. Embodying mixed reality (XR) space, they dance and slink their way through the exhibitions at Salon 94 and 303 Gallery. The fair’s visitors, however, remained unaware: this #arthack intervention by Moghaddam – titled #GlitchGoddess intervention at Frieze NY 2019 – was created and shared to Instagram whilst the event was live.
This #GlitchGoddess intervention presents a critical dialogue that explores the potential for digital technology to intervene and create new narratives. Moghaddam used found and shot footage of Frieze New York, hacking 3d computer graphics (CG) animated bodies, music and voiceovers into the space. Through the visual language of glitch, each goddess defies existing prescriptions of female shape in art. This thought-provoking #arthack champions women’s sexual agency and contributions to the artworld, and includes dialogue from the Artsy x Gucci Artists for Gender Equality film series.