Created back in 2016, Miquela is the frontrunner of a new pool of artificial influencers. Her world includes characters such as Perl, Lil Wavi, Miquela’s sometime sidekick Blawko, and his girlfriend Bermuda. While the perpetual 19-year-old has always been known for her keen fashion sense, routinely rendered wearing the latest labels and trends. Her fast-rising popularity saw brands tripping over themselves to court her, where Miuccia Prada enlisted her to take over the Prada Instagram at its AW18 show, before British runway makeup artist Pat McGrath gave her a shout out on her own platform.
Magazines couldn’t get enough of her, either, with the digital superstar appearing in editorials for V, Interview and Vogue, and covering independent titles including 032c, Wonderland, Highsnobiety, and King Kong. She has also fronted campaigns for brands such as Outdoor Voices and UGG, and collaborated with various streetwear and fashion labels, frequently using these as opportunities to raise money for activist causes such as RAICES, a refugee charity, and Trans Lifeline. Since its launch, Miquela has also been appointed as Dazed Beauty’s very own arts editor, and was named as one of Time’s 25 most influential people on the internet.