The digital age has brought an entirely new way of looking at and experiencing the world around us. If we agree that art can reflect and critique society, our gravitation towards heavy reliance on technology means that to reflect society, art must suitably respond to an innately digital world.
Today, we communicate through new languages and mediums and so naturally, we find an emerging generation of artists who are more likely to use digital art as a means to express themselves. The reason we are posing the question of why digital art matters, however, is that it has emerged very rapidly and is more difficult for older generations to understand. Consider Baby Boomers’ relationship with technology; it is more likely an external part of their being, a facilitator but also often a hindrance. Digital natives, on the other hand, have instinctively integrated technology into their way of experiencing and interacting with the world. They “see” through Snapchat and Instagram filters, fluidly shifting their identities and perception of the world between online and offline and not necessarily in a binary way.