Galleries promote the artist by presenting their art at an exhibition or at an art fair like Basel. … Art on the secondary market is often sold at an auction house. Once an artist’s work goes to auction the prices are observable to the public, and anyone (often uttered with disdain) can buy it.
Fair Warning: Risks and Opportunities for Digital Artists and Young Collectors
Why you should know about the new app that threatens to disrupt the conventional art market but offers opportunities [...]