Alex Coetzee, Architect
ssoft_stuff is an art& architecture studio founded by Alex Coetzee in 2020. Alex views architecture as a form of cultural production in all its various mediums — drawings, models, buildings etc. The slippery territory between representation and the real is what he finds most interesting. As an artist, he has been pursuing a personal representational project that is concerned with ways of translating chance encounters with the outside world into images.