Marcella França (1977, BR) is a multidisciplinary artist based in Montreal, Canada. Her practice for more than two decades mixes experience in hybrid projects about art and new technologies. Trained first as a dancer, painter, and video artist, França holds a BFA in Visual Communication specializing in audiovisual and experience projects. Followed by a post-graduation in Video Dance – Movement’s Aesthetics.
França mixes new technologies, such as generative and interactive effects and extended realities (AR, VR, and movement sensors) to create digital art such as full-dome, interactive and immersive performances, and installations.
She has exhibited in numerous places as SAT – Société des Arts Technologiques (Montréal Canada), Montréal en Lumière Festival, “Oi Futuro”, a New Media Art Center (Rio de Janeiro, Brazil), and Optica Festival (Spain and Paris), participating as an artist in residency at McGill’s Intelligent Machines Laboratory and collaborating as a VJ in Internationals Videomapping Festivals such as MAPP MTL, Vide Urbe and I-BiT Mapping.