Marcella França’s artistic practice utilises a multidisciplinary approach to create powerfully evocative and immersive experiential art that speaks to the physicality of the human form. Through her multimedia form and hybrid language of dance, digital technologies, and visual art, França expands the conventions of art to create a new extended reality in which the viewer is immersed.
MiMi | recorded 5 April 2022
The Face of The Rain
The influence of ecofeminism on França’s work is powerfully evident in her exploration of the connection of the human form to the natural element of rain. Ecofeminism is rooted in the interconnection and mutual respect between femininity and nature and the identification of patriarchal systems that exert unjust dominance over both women and the natural world.
Marcella França, How Can We Dance While the Earth Is Burning ? (2021) under the theme – ́ (Resilient Voices-Pathways), Montréal – CA
Marcella França, The Face Of The Rain (2021) © Courtesy of the artist.
About the artist
© Courtesy of the artist.
Marcella França (1977, BR) is a multidisciplinary artist based in Montreal, Canada. Her practice for more than two decades mixes experience in hybrid projects about art and new technologies. Trained first as a dancer, painter, and video artist, França holds a BFA in Visual Communication specializing in audiovisual and experience projects. Followed by a post-graduation in Video Dance – Movement’s Aesthetics.
França mixes new technologies, such as generative and interactive effects and extended realities (AR, VR, and movement sensors) to create digital art such as full-dome, interactive and immersive performances, and installations.
She has exhibited in numerous places as SAT – Société des Arts Technologiques (Montréal Canada), Montréal en Lumière Festival, “Oi Futuro”, a New Media Art Center (Rio de Janeiro, Brazil), and Optica Festival (Spain and Paris), participating as an artist in residency at McGill’s Intelligent Machines Laboratory and collaborating as a VJ in Internationals Videomapping Festivals such as MAPP MTL, Vide Urbe and I-BiT Mapping.
Past Shows and Fair booths
2021, Art Souterrain, Montréal, Canada
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