HOW TO HOW TO HOW TO is an ongoing project that investigates what you can and cannot learn, and by way of learning and become, through time + persistence + YouTube “How to” searches including: how to die, how to speak Japanese, how to be sexy, how to do a split, and how to forget.
HOW TO HOW TO HOW TO looks at what limits us. Undertones of genetic, social, family, and class privilege exist in the notions of success and failure. The result is both performative and visual, embodied and object-based, digital and physical. The YouTube-learned actions are recorded and made into .gifs, the repetitive looping medium is chosen to suggest and question that “practice makes perfect.”
HOW TO HOW TO HOW TO be perfect applies this method to the pursuit of whole-body perfection. Gretchen Andrew begins by searching YouTube: how to get perfect…teeth, arms, abs, lungs, ears, lips, skin, and attempts to follow all the instructions. This dive into beauty standards takes a knowingly disjointed approach, a formulaic suggestion that perfection is a set of actions and ingredients that, if repeated on a loop, can be accomplished.